Tag Archives: YouTube

Passion verses Fame: The Vimeo v YouTube debate

It’s often perceived that Vimeo is for people with a passion and YouTube is for people who want fame and popularity (cough, cough Mr Bieber), but lately the conversation has come up time and again both from a business point a view, a personal preference and just use as a technical platform.

Vimeo for me personally has always been slicker, cleaner and more professional, but then I work in digital marketing so I also see the benefits to clients of the traffic YouTube receives.

Going back a little to the earlier days, I remember YouTube storming the ranks but never really succeeding in impressing. 2008 saw YouTube really start to make improvements to its offering but it seemed they were always that one step behind on quality. For example; when they launched the 1GB upload they had a few thumbs up but hard-core users were still after more in the way of HD support and optional download links, again resolutions that Vimeo already offered. When they randomised the thumbnail options (eventually not leaving us stuck with the 25/50/75 rule) Vimeo were already offering at least 15 thumbnail options and if you weren’t happy with those you could choose and upload your own.

But then in YouTube’s defence they did improve and they offered more for free than other platforms. You could have a Vimeo plus membership and not really get more than you would with a free YouTube account.

Now, when you research YouTube you learn that 35 hours of video are uploaded every minute, YouTube is localised in 25 countries across 43 languages with a broad demographic of 18-54 year olds and in 2010 YouTube reached over 700 billion playbacks. YouTube partners with Disney, Turner, Univision, Channel 4 and Channel 5, it monetises over 2 billion video views per week globally and the number of advertisers using display ads on YouTube increased 10 fold in the last year.

If we consider a more social angle with YouTube we’d mention things like: over 4 million people are connected and auto-sharing to at least one social network, YouTube mobile gets over 100 million views a day and across the channel more than 50% of videos on YouTube have been rated or include comments from the community. Sounds a bit like a corporate giant doesn’t it? Well I guess that’s because it is.

Vimeo on the other hand haven’t ever really lost their personal touch, which I like; by fans, for the fans. They introduce their team and their background and have nice rules to adhere to so you don’t upset people whilst you’re on there like; be nice, keep on topic, don’t Spam and respect the Staff… by doing this they become approachable yet still remain professional. It works for me.

So in summary I guess I’d personally continue to use Vimeo, it’s still cooler (sorry YouTube), but if a client wanted heaps of traffic, something that could be on brand and be managed by an office intern, I’d go with YouTube.

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Video Marketing (VSEO)

Online Video Marketing has vastly become the coolest and most engaging way to effectively expose relevant content to your audience online.

Everyone’s heard of YouTube and we’ve known for a while it’s the second biggest search engine in the world so with video sites continually growing in popularity there can’t be much more  to convince you about, is there?

The main stumbling block for big brands and businesses is ownership. The bottom line is though, you no longer own your brand, your consumers do (I talk about it more in my post on ‘The value of digital to brands today’). So whether you have your own slickly executed high-end film cuts or a D.I.Y example, it’s your first step to engaging and informing your audience further.

So what makes a good video?

The success to any video lies within whether it is unique, funny, engaging and thought-provoking enough for everyone to pass on and therefore make it viral, more commonly known online now as ‘creating buzz’. Sounds simple when I put it like that but in short; make sure your concept is a good one, that it sits with your target audience and is executed in the relevant way; ‘Guerilla marketing’ if you want to coin a phrase from none other than Jay Conrad Levinson.

And once you’ve created an amazing video, where should you put it?

Video advertising can come in an array of formats; In-Video, In-Stream, Click to Play, Around Video and Video Search and there are more and more channels within which you can seed video content, the most popular of which I mentioned above; YouTube. If you’re a brand it’s worth setting up (or asking your agency to set up for you) a customised YouTube channel, this way you’re closer to your audience and have ample opportunities to engage.

So what are you waiting for, get shooting and get seeding!

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