Google are Beta testing their latest tool in the US at the moment which allows you to test and measure amends to keyword campaigns and the relative effect of that change in real-time.
AdWords Campaign Experiments (ACE) will mean we will no longer have to rely on pre and post campaign analysis to measure the effectiveness of optimisation tactics or second guess effects of any external factors e.g. demand for the bid subject.
ACE means you can compare your optimised test campaign directly to your original campaign at the same time otherwise known as A/B testing. This means we will have a clear correlation telling us whether the changes made have had a direct impact.
You can watch the demo video here if you’d like more information.
I can’t wait for this to come to the UK, what a brilliant way of ensuring that we are doing everything we can to optimise a campaign and having sound evidence to back it up.
Thank you Google.