I get asked this A LOT!
Today was no exception. Social media has fundamentally altered online marketing by opening up the way that consumers can share information, create information and ultimately therefore, add or take, value from that information.
Your brand is no longer in your control online, the conversation is happening but the question clients are afraid to answer is whether they should be a part if it…
The hype that surrounds social media can make it difficult to distinguish which factors will effectively integrate into your overall strategy, but with the right strategy in place it can revolutionise how you communicate with your consumers.
The key to success is the approach. Setting up a Twitter page or Facebook page and asking people to follow your brand or ‘like’ you won’t work. To effectively cut through all the noise your brand needs an informed social media strategy.
Carefully considered insights, best practice case studies and real-time monitoring of your brands buzz will help inform how to implement the most effective social media activity in line with your wider marketing plan. With ongoing monitoring of the conversations sparked online you can then build upon this to inform your brand decisions moving forwards, this information has proved invaluable to thousands of brands already.
I will say again though it does need to be planned, failure to effectively target your consumers can leave you open to ridicule across the web, so I guess my answer is; Social Media can be right for your brand if planned and implemented in line with a relevant and considered strategy. Don’t just jump on the bandwagon for the sake of it.