Tag Archives: Twitter

Is social media right for my brand?

I get asked this A LOT!

Today was no exception. Social media has fundamentally altered online marketing by opening up the way that consumers can share information, create information and ultimately therefore, add or take, value from that information.

Your brand is no longer in your control online, the conversation is happening but the question clients are afraid to answer is whether they should be a part if it…

The hype that surrounds social media can make it difficult to distinguish which factors will effectively integrate into your overall strategy, but with the right strategy in place it can revolutionise how you communicate with your consumers.

The key to success is the approach. Setting up a Twitter page or Facebook page and asking people to follow your brand or ‘like’ you won’t work. To effectively cut through all the noise your brand needs an informed social media strategy.

Carefully considered insights, best practice case studies and real-time monitoring of your brands buzz will help inform how to implement the most effective social media activity in line with your wider marketing plan. With ongoing monitoring of the conversations sparked online you can then build upon this to inform your brand decisions moving forwards, this information has proved invaluable to thousands of brands already.

I will say again though it does need to be planned, failure to effectively target your consumers can leave you open to ridicule across the web, so I guess my answer is; Social Media can be right for your brand if planned and implemented in line with a relevant and considered strategy. Don’t just jump on the bandwagon for the sake of it.

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Blip in the transaction

Blippy, the latest product from Twitter, has encountered some issues in the early days of it’s launch.

Featuring stores such as, iTunes, Amazon, Zappos, Blockbuster and eBay, Blippy provides tweets on who spent what and where…

To add to the seemingly pointless nature of Blippy if you do decide to share your purchase details you could be sharing more than you bargained for as credit card details were found through Google search on Friday, after a data leak…

Rather than who bought what, I think I’d be asking myself why and who cares?

That said it could be a useful awareness building tool for brands if it does take off… maybe.

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