Tag Archives: Sony

The return of the geek…

It’s been brought to my attention a few times this year that I haven’t posted to this lovely little space for quite some time now, I had no idea I was letting my fellow geeks down so I’m making a commitment to be back in 2014 doing what I love most, distilling down the innovative technologies I’m so lucky to explore into terms, us mere (non coding) mortals can understand so we can all spread the excitement!

To get started again I’ve put a little review of my top favourite things I got to play with in 2013, and over the coming weeks I’ll be looking into the techy trends I predict will explode in 2014 too, plus some other cool stuff…

 

Number 4: Google Glass
After months upon months of beta testing, these sleek little glasses are starting to resemble something that could actually be useful in every day multi tasking, they still have a way to go before what they can do matches the price tag but, across 2013 Google have evolved the rudimentary to something tangible that takes your smartphone to your head in a fairly comfortable lightweight way…

It still strains my eyes a little though…

google glass

Google Glass

Number 3: My PS4
I recently donated my Xbox 360 to my 10-year-old cousin, whom I haven’t seen since as he’s now mastering his new found love of gaming.

It was a tough call, but this time round I’ve gone with Sony, why you ask? Simply put; the graphics have more horses behind them than ever before, the interface is brilliantly simple and intuitive and my thumbs don’t hurt as much due to the sleek controller. Oh, and it’s much quieter… shhh

Sony PS4

The full PS4 kit

Number 2: Bio stamps
You’ve all heard of the Nike Fuel band or the Pebble smart watch right? Take that and put into a silicon plaster laced with a circuit board one fifth the width of a human hair and you have Bio Stamps, taking the bulky nature of technology and matching it the soft contours of the human body; simply fascinating.

MC10 Bio stamp

Courtesy of MC10, a Bio stamp

You can explore more here; http://www.mc10inc.com/

 

Number 1: Oculus Rift
A clear winner for me; the guys I work with have been exploring the future of this amazing piece of tech for quite some time now and last year saw us launch a world first experience combining martial arts and car prototyping in a world that felt so real it caused some users motion sickness.
Launched on Kickstarter in 2012 to gain funding following a demo at E3, Oculus have raised millions since and a version should be available to consumers at the end of this year.

Oculus Rift

Oculus Rift

Words can’t do it justice so check out this video to get an idea of where it can take you…

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Life is just a game

I’ve never been a massive gamer but as a Digital Marketing Expert the concept of gaming connectivity and the way it continues to take our virtual world by storm is exciting.

Traditional consoles have been around for a while and services such as Xbox Live have seen the interaction of users spiral. However, I can’t help but think that if gaming is to reach out to wider audiences (me for example), then developers need to focus on more flexible platforms for the future, a multi-touch tablet perhaps?

Beyond what the game is actually played on though, Content is still King and shall remain so. Games need to continue to be faster, better and more exciting. In addition, just to add a layer of complexity, they also need to be accessible.

The app store model is one of the most straightforward ways of acquiring games straight to the palm of your hand, perhaps this is something that the big players need to consider more.

Imagine that through shorter development periods you could build a gaming release model with phased iterations. Quick download and the ability to compete to get to the next phase openly would surely offer the longevity to consumer engagement those businesses desire. By doing this they would also understand more about the trends of consumers; win, win.

Next gen consoles are due out around 2013-2014 from market leaders Microsoft and Sony. I’m hoping they’ll include something that will finally push me over the edge to becoming a gamer.

I just wonder who will get there first, will I have a PlayStation tablet or an Xbox pad in a year or so’s time?

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