Tag Archives: Google ADWords

Google is ACE

Google are Beta testing their latest tool in the US at the moment which allows you to test and measure amends to keyword campaigns and the relative effect of that change in real-time.

AdWords Campaign Experiments (ACE) will mean we will no longer have to rely on pre and post campaign analysis to measure the effectiveness of optimisation tactics or second guess effects of any external factors e.g. demand for the bid subject.

ACE means you can compare your optimised test campaign directly to your original campaign at the same time otherwise known as A/B testing. This means we will have a clear correlation telling us whether the changes made have had a direct impact.

You can watch the demo video here if you’d like more information.

I can’t wait for this to come to the UK, what a brilliant way of ensuring that we are doing everything we can to optimise a campaign and having sound evidence to back it up.

Thank you Google.

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What is Google AdWords?

Google run a suite of tools and my clients are forever flummoxed as to what they are, recently I’ve been asked a lot about Google AdWords so I felt it only appropriate to outline exactly what Google AdWords is in a couple of simple sentences.

Firstly, by using Google AdWords, you can create display and text ads which then run across Google, it’s quick and easy (even for me). There’s no minimum budget (there is a small set up charge though) and as with Pay Per Click (PPC) you only pay when someone clicks on one of your ads.

Secondly, once up and running the AdWords ads are displayed within search results or you can choose to display your ads on content sites in the ever-expanding Google Content Network (GCN).

That’s it (honestly), plus when you are happy with the campaign you can use Google Analytics to look at how your campaign is performing and identify areas that might need optimising.

See, simple!

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