Google run a suite of tools and my clients are forever flummoxed as to what they are, recently I’ve been asked a lot about Google AdWords so I felt it only appropriate to outline exactly what Google AdWords is in a couple of simple sentences.
Firstly, by using Google AdWords, you can create display and text ads which then run across Google, it’s quick and easy (even for me). There’s no minimum budget (there is a small set up charge though) and as with Pay Per Click (PPC) you only pay when someone clicks on one of your ads.
Secondly, once up and running the AdWords ads are displayed within search results or you can choose to display your ads on content sites in the ever-expanding Google Content Network (GCN).
That’s it (honestly), plus when you are happy with the campaign you can use Google Analytics to look at how your campaign is performing and identify areas that might need optimising.