Tag Archives: foursquare

Foursquare: The Facts

Foursquare was founded by Dennis Crowley and Naveen Selvadurai.

Foursquare is a location-based social networking website and game.

Foursquare is built primarily for smart phones.

Foursquare has more than 600,000 people checking in at this moment in time.

Foursquare grew more than 10% during one conference (SXSW). That hasn’t been done since Twitter.

Foursquare employ 16 people. The square root of 4 is 16… See what they did there?

If you want to know more, check out their blog.

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The next step in social networking…?

Like all social networks, Foursquare is about interacting with friends, this certainly ticks all the boxes but adds an extra element too.

In the first instance you can invite your friends to join you through the app or use existing networks such as facebook and twitter, you can also find friends in your local area. In addition you can let your friends know where you are and read/ leave recommendations on the activity you’re partaking in.

It doesn’t stop there though, what’s different about Foursquare is that you get a gaming element added in too. As you leave reviews and recommendations you gain points, and as the points add up you work your way to a Mayor badge, which although doesn’t give you any particular power or ability to change local laws, does mean you receive offers and vouchers for your loyalty.

The technology supporting it seems pretty solid but we’re still waiting it for to catch on in the UK at the moment but I get the feeling there’s still a ‘big brother’ nervousness around location based apps (remember www.pleaserobme.com ?) scary or genius?

To learn more visit www.foursquare.com

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