Tag Archives: social marketing

Pandora marries Facebook

Soooo…the top online radio service and the world’s largest and most successful social network have solidified a plan for domination of the virtual world.

It seems that you can share music with your friends with no catch (really?) and integrate your Pandora and Facebook accounts without a real-time irritating update of what you’re listening to (really… really?). Pandora pay the license, facebook opens it up…

There are countless other similar music services but if you do the basic math, Pandora + Facebook = bloody easy way to get the music/ life balance.

Following on from my earlier post (which didn’t quite work thanks to the lack of ‘Like’ widgets for WordPress) Facebook will include ‘Like’ buttons which users can embed on other websites, by doing this Pandora can then provide you with the most update musical trends based on what you ‘Like’. Easy peasy.

It’s early days but I guess we’ll find out soon enough whether this genius partnering will come to fruition.

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the value of digital to brands today

I’ve lost count of the number of times I’ve had clients try to dictate how a product is sold to a consumer, what the consumer needs to feel and how they need to react to something.

And as I patiently sit there and explain that they no longer make the rules you see a mixture of fear, a dawning of realisation that today in our connected world channels come together on behalf of consumers. As a brand or product they now to need to align themselves around the consumers.

We’ve always said that the customer knows best and therefore they are in control, the difference is that now, they have to mean it. The consumer really is in control. Not only that but it all happens in real-time, seasonality is becoming less relevant, clients need to focus on micro targeting to different consumer needs rather than enforcing a message dictated by them en mass.

With the internet bringing together consumers in so many ways, when will they realise the conversation is happening anyway?

The question I put back to them is do you want to be a part of it?

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