I’ve never been a massive gamer but as a Digital Marketing Expert the concept of gaming connectivity and the way it continues to take our virtual world by storm is exciting.
Traditional consoles have been around for a while and services such as Xbox Live have seen the interaction of users spiral. However, I can’t help but think that if gaming is to reach out to wider audiences (me for example), then developers need to focus on more flexible platforms for the future, a multi-touch tablet perhaps?
Beyond what the game is actually played on though, Content is still King and shall remain so. Games need to continue to be faster, better and more exciting. In addition, just to add a layer of complexity, they also need to be accessible.
The app store model is one of the most straightforward ways of acquiring games straight to the palm of your hand, perhaps this is something that the big players need to consider more.
Imagine that through shorter development periods you could build a gaming release model with phased iterations. Quick download and the ability to compete to get to the next phase openly would surely offer the longevity to consumer engagement those businesses desire. By doing this they would also understand more about the trends of consumers; win, win.
Next gen consoles are due out around 2013-2014 from market leaders Microsoft and Sony. I’m hoping they’ll include something that will finally push me over the edge to becoming a gamer.
I just wonder who will get there first, will I have a PlayStation tablet or an Xbox pad in a year or so’s time?