Online Video Marketing has vastly become the coolest and most engaging way to effectively expose relevant content to your audience online.
Everyone’s heard of YouTube and we’ve known for a while it’s the second biggest search engine in the world so with video sites continually growing in popularity there can’t be much more to convince you about, is there?
The main stumbling block for big brands and businesses is ownership. The bottom line is though, you no longer own your brand, your consumers do (I talk about it more in my post on ‘The value of digital to brands today’). So whether you have your own slickly executed high-end film cuts or a D.I.Y example, it’s your first step to engaging and informing your audience further.
So what makes a good video?
The success to any video lies within whether it is unique, funny, engaging and thought-provoking enough for everyone to pass on and therefore make it viral, more commonly known online now as ‘creating buzz’. Sounds simple when I put it like that but in short; make sure your concept is a good one, that it sits with your target audience and is executed in the relevant way; ‘Guerilla marketing’ if you want to coin a phrase from none other than Jay Conrad Levinson.
And once you’ve created an amazing video, where should you put it?
Video advertising can come in an array of formats; In-Video, In-Stream, Click to Play, Around Video and Video Search and there are more and more channels within which you can seed video content, the most popular of which I mentioned above; YouTube. If you’re a brand it’s worth setting up (or asking your agency to set up for you) a customised YouTube channel, this way you’re closer to your audience and have ample opportunities to engage.
So what are you waiting for, get shooting and get seeding!
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