Category Archives: Mobile

Are you Mobile?

In 2010 19 million users accessed mobile internet in the UK.*

Across the world there are more than 2.4 billion mobile phone users with a thousand more hooking up every minute.**

The latest Tealeaf research alludes to the fact that after 15 years of e-commerce, when a consumer visits a website there is no tolerance for a bad experience. If it doesn’t work they will blame the brand or business.

A lot of the time a user’s first impression will be on the mobile web and being used to the level of experience that you gain from a desktop web journey, they expect that to be consistent cross-platform.

Users are spending more and more time on their phones especially with the vast uptake of smart phone devices over the last year.  Your phone is an extension to your body, lose your phone and it’s like losing a limb, it’s an intimate and trusted accessory.

If you provide a user a slick, easy navigable experience then you buy into that expectation they have from technology.

Is your brand or business meeting the mobile consumer expectation?

 

 

*Source: Yahoo, Appetite, 2011

**Source: Forrester Research, 2011

 

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Passion verses Fame: The Vimeo v YouTube debate

It’s often perceived that Vimeo is for people with a passion and YouTube is for people who want fame and popularity (cough, cough Mr Bieber), but lately the conversation has come up time and again both from a business point a view, a personal preference and just use as a technical platform.

Vimeo for me personally has always been slicker, cleaner and more professional, but then I work in digital marketing so I also see the benefits to clients of the traffic YouTube receives.

Going back a little to the earlier days, I remember YouTube storming the ranks but never really succeeding in impressing. 2008 saw YouTube really start to make improvements to its offering but it seemed they were always that one step behind on quality. For example; when they launched the 1GB upload they had a few thumbs up but hard-core users were still after more in the way of HD support and optional download links, again resolutions that Vimeo already offered. When they randomised the thumbnail options (eventually not leaving us stuck with the 25/50/75 rule) Vimeo were already offering at least 15 thumbnail options and if you weren’t happy with those you could choose and upload your own.

But then in YouTube’s defence they did improve and they offered more for free than other platforms. You could have a Vimeo plus membership and not really get more than you would with a free YouTube account.

Now, when you research YouTube you learn that 35 hours of video are uploaded every minute, YouTube is localised in 25 countries across 43 languages with a broad demographic of 18-54 year olds and in 2010 YouTube reached over 700 billion playbacks. YouTube partners with Disney, Turner, Univision, Channel 4 and Channel 5, it monetises over 2 billion video views per week globally and the number of advertisers using display ads on YouTube increased 10 fold in the last year.

If we consider a more social angle with YouTube we’d mention things like: over 4 million people are connected and auto-sharing to at least one social network, YouTube mobile gets over 100 million views a day and across the channel more than 50% of videos on YouTube have been rated or include comments from the community. Sounds a bit like a corporate giant doesn’t it? Well I guess that’s because it is.

Vimeo on the other hand haven’t ever really lost their personal touch, which I like; by fans, for the fans. They introduce their team and their background and have nice rules to adhere to so you don’t upset people whilst you’re on there like; be nice, keep on topic, don’t Spam and respect the Staff… by doing this they become approachable yet still remain professional. It works for me.

So in summary I guess I’d personally continue to use Vimeo, it’s still cooler (sorry YouTube), but if a client wanted heaps of traffic, something that could be on brand and be managed by an office intern, I’d go with YouTube.

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Privacy v’s Security

In a world where we’re connected to each other, quite often by several ways at once, the most talked about topic at the moment seems to be how to balance our privacy with security.

The company behind Blackberry smartphones recently released a statement ensuring their customers that data was indeed private and protected but, internet security experts say that protecting our privacy is a growing battle against the demands for access to the communications occurring across networks.

You can maybe understand how governments might justify the need to tap into certain watched individuals but they do that anyway don’t they? Why do they need to know what I thought of  ‘the film last night’ or ‘which route I took to work’? Feeling exposed? Well it’s certainly getting Joe Public up in arms.

Communications companies and service providers appear to be on the side of the consumer with a growing volume of content being encrypted (Google mail recently undertook a lot of work after big trouble in China) but as this information starts being distributed for intelligence how long before our every move, exchange and decision is open source?

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Bad Apple

Shortly after the announcement that Apple point-blank refuse to support Adobe Flash for the iPhone they are now forcing you to share location information. The penalty if you don’t means you can’t download new apps from their iTunes store.

This latest control idea comes hand in hand with the launch of the new iPhone V4, its supporting operating system and the company’s new advertising platform.

Users can opt out if they don’t want to be served targeted ads after jumping through a few hoops, but it’s a black and white option if you don’t share your location information with the company, if you decide against letting the world know where you at every given moment you also won’t have access to new apps from the iTunes store.

Full terms and conditions here: T&Cs

Seriously Apple, pipe down.apple logo gone bad

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Blue lego bricks

Ironic that I’m typing this on my iPhone but numbered are the days that I shall do so. I’m getting pretty fed up with the battle between Apple and Adobe. Anyone else out there have a view on this?

Adobe took a big step towards reconciliation recently and announced their ‘Packager for iPhone’ tool. The Packager is a key aspect of Adobe’s CS5 update to its flagship creative suite, due for release to the market just days after Apple’s damning words iterated by the ‘legendary’ Steve Jobs.

At a recent Apple meeting he announced an amendment to their app development terms and conditions effectively banning the use of Flash.

So I’m looking into the HTC Evo 4G, it looks pretty good. Perhaps we can turn all the abandoned iPhones into a work of art, each one can resemble a blue Lego brick, we can call it ‘In the absence of flash’…

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