Tag Archives: google

Apr 27 2010
1 Comment
Media, Search

What is Google AdWords?

Google run a suite of tools and my clients are forever flummoxed as to what they are, recently I’ve been asked a lot about Google AdWords so I felt it only appropriate to outline exactly what Google AdWords is in a couple of simple sentences.

Firstly, by using Google AdWords, you can create display and text ads which then run across Google, it’s quick and easy (even for me). There’s no minimum budget (there is a small set up charge though) and as with Pay Per Click (PPC) you only pay when someone clicks on one of your ads.

Secondly, once up and running the AdWords ads are displayed within search results or you can choose to display your ads on content sites in the ever-expanding Google Content Network (GCN).

That’s it (honestly), plus when you are happy with the campaign you can use Google Analytics to look at how your campaign is performing and identify areas that might need optimising.

See, simple!

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Apr 18 2010
1 Comment
Client questions answered, Debates and Discussion points

are we Google pawns?

It’s pretty difficult to fully get your head around the epic scale of the ongoing battle between Microsoft, Google and Apple. Ridiculous sums of money at stake, entire business strategies hanging in the air and umpteen routes to a delicate balance between success or failure hang in the balance.

It’s not so much the size of these businesses, in the 90’s monopolisation was defined in the dictionary as ‘Microsoft’. Where there was a computer there was Microsoft.

And then along came Apple, they conquered music, revolutionised mobile phones (sorry to all the blackberry/ HTC/ Android phone lovers), I might be so bold as to say they made the computer industry sexy (gasp). However Apple only really dominate (controversial I know) closed information appliances with lots of third-party apps.

And then there’s Google, all roads lead to the internet, and the internet is pretty much Google.

So are we all just pawns in Google’s worldwide game of chess? Discuss…

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