It’s pretty difficult to fully get your head around the epic scale of the ongoing battle between Microsoft, Google and Apple. Ridiculous sums of money at stake, entire business strategies hanging in the air and umpteen routes to a delicate balance between success or failure hang in the balance.
It’s not so much the size of these businesses, in the 90’s monopolisation was defined in the dictionary as ‘Microsoft’. Where there was a computer there was Microsoft.
And then along came Apple, they conquered music, revolutionised mobile phones (sorry to all the blackberry/ HTC/ Android phone lovers), I might be so bold as to say they made the computer industry sexy (gasp). However Apple only really dominate (controversial I know) closed information appliances with lots of third-party apps.
And then there’s Google, all roads lead to the internet, and the internet is pretty much Google.
So are we all just pawns in Google’s worldwide game of chess? Discuss…