Category Archives: social networking

Apr 22 2010
4 Comments
new technology, social networking

facebook like

buttons seem to be popping up everywhere, are the days of ‘becoming a fan’ numbered? I feel that the new ‘like’ buttons are much easier to use and less imposing.

The ‘Like’ button enables users to make connections to pages you’ve created and share the content with their friends back on Facebook all with just one click.

There are two versions of the button, a basic one is available via a simple iframe you can drop into your page easily. A more complex ‘Like’ button is available via the <fb:like> XFBML tag. This version allows users to add a comment as it is posted back to Facebook.

So what’s the verdict?

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Apr 20 2010
3 Comments
Client questions answered, social networking

the value of digital to brands today

I’ve lost count of the number of times I’ve had clients try to dictate how a product is sold to a consumer, what the consumer needs to feel and how they need to react to something.

And as I patiently sit there and explain that they no longer make the rules you see a mixture of fear, a dawning of realisation that today in our connected world channels come together on behalf of consumers. As a brand or product they now to need to align themselves around the consumers.

We’ve always said that the customer knows best and therefore they are in control, the difference is that now, they have to mean it. The consumer really is in control. Not only that but it all happens in real-time, seasonality is becoming less relevant, clients need to focus on micro targeting to different consumer needs rather than enforcing a message dictated by them en mass.

With the internet bringing together consumers in so many ways, when will they realise the conversation is happening anyway?

The question I put back to them is do you want to be a part of it?

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Apr 19 2010
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Interesting stuff, new technology, social networking

Foursquare

The next step in social networking…?

Like all social networks, Foursquare is about interacting with friends, this certainly ticks all the boxes but adds an extra element too.

In the first instance you can invite your friends to join you through the app or use existing networks such as facebook and twitter, you can also find friends in your local area. In addition you can let your friends know where you are and read/ leave recommendations on the activity you’re partaking in.

It doesn’t stop there though, what’s different about Foursquare is that you get a gaming element added in too. As you leave reviews and recommendations you gain points, and as the points add up you work your way to a Mayor badge, which although doesn’t give you any particular power or ability to change local laws, does mean you receive offers and vouchers for your loyalty.

The technology supporting it seems pretty solid but we’re still waiting it for to catch on in the UK at the moment but I get the feeling there’s still a ‘big brother’ nervousness around location based apps (remember www.pleaserobme.com ?) scary or genius?

To learn more visit www.foursquare.com

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