In a world where animosity is so readily available it’s easy to recreate our personas for so many different purposes.
You have Facebook for your personal life; the fun me, the wild me, the chilled out me. You have Linkedin for your professional persona; the intelligent, robust, dedicated and ambitious me, twitter for whatever persona you choose, or a mix if you dare, YouTube for your more frivolous side that doesn’t mind being exploited in glorious motion and then Flickr, Bebo, Foursquare and so on.
But when online who are we really talking to? Everyone remembers the story of the married, lazy, overweight couple in the US that recreated themselves on second life as something akin to Barbie and Ken right? They ended up divorcing in real life because he cheated on her with Cindy in their virtual life. That’s not really the point though; the point is we have two sloths sat on a sofa with no life which suddenly become the envy of everyone as the picture of perfection in their virtual life.
So are we talking to the real couple or the false couple?
Zuckerberg (CEO of Facebook) has always stood by his premise that transparency will take over but there are plenty of sceptics out there who would argue otherwise. I’m guilty of it myself; I tend to be select with photos before publishing them for the world to see and even when I’m writing on here I’m conscious of who might be reading this.
Then there’s the question of who controls our identity online? Do we as the creator or do our friends, colleagues or even the teams running the social sites in the first place? Is the world going to become more open or are we going to live two lives in tandem?
Who are we online? Who are we really? Who are we going to become? Will we get lost in the transparent world or will we all embed our replicate personas online?
If Facebook achieve their goal of a universal identity system then will technology gain master over humans or will the internet remain a powerful tool for society?
Cyber food for thought that’s for sure…