Social media is often met with scepticism when you’re trying to entice a client into their brand interaction world online. The majority don’t want to poke their head above the parapet for fear of being shot down in flames by their consumers, but really it’s not that scary if you approach it in a sensible way.
Start with monitoring what people say about your brand, you can subscribe to services such as Brandwatch to do this. Companies like this will gather data from all different types of blogs including micro blogs like twitter, plus larger blogs like WordPress and Blogger. It will also gather information on your mentions from video and image sites like YouTube and Flickr plus social networks and news sites to name but a few.
Once collected the data is cleansed and analysed for you. By subscribing to a brand monitoring service you will be able to filter through all the online noise and establish who is saying what about your brand including what they’re saying, where they’re saying it and how often. Is it positive or negative? Are other people responding?
By understanding the platform of social interaction surrounding your brand you will be better placed to engage in a considered and appropriate way.
If you’re still not sure most services such as Brandwatch offer a free trial or demo so have look around and see who’s talking about you.