From the creators of comparethemeerkat.com (one of my favourite campaigns of 2009) comes a forerunner for one of my potential favourites for 2010 – maybe I’m just a sucker for 3D fluffy animals… or maybe it’s the soundtrack… I don’t know.
VCCP has launched a campaign starring a dancing dodo to re-launch Coca Cola’s fruit juice drink, 5 Alive, it’s on TV now and it’s making me chuckle again. Check it out here.
I’ve just finished the first draft of a children’s book for the Brainstrust and I’m really excited to be working with these guys as they truly are a brilliant organisation.
Essentially they’re a support service but unlike other charities, they offer pragmatic support and advice at the point of diagnosis and they have a
unique network of advisors in the medical, scientific and nursing community.
Ultimately their work aims to help put those with brain tumours back in control of a very daunting situation. One of the latest things these guys are providing is a Brainbox containing useful tools such as a ‘brain book’ for keeping a record, a pill box, leaflet’s and lots of information about what’s available for you. You can read more about it here.
Essentially this book is aimed to help both children who have been diagnosed with a brain tumour and their carers, in it is featured ‘the monster’ (brain tumour) and the ‘elephant in the corner’ (Brainstrust’s mascot). The story helps identify symptoms of a brain tumour and what help and support you can get.
It’s only a first draft but I’m really happy to have this chance to help make a difference and raise some awareness. I will be posting updates here so check back to read the latest…
If you or someone you know could benefit from the services that the Brainstrust offers or if you would like to get involved in some way please visit www.brainstrust.org.uk and get in touch.
It’s pretty difficult to fully get your head around the epic scale of the ongoing battle between Microsoft, Google and Apple. Ridiculous sums of money at stake, entire business strategies hanging in the air and umpteen routes to a delicate balance between success or failure hang in the balance.
It’s not so much the size of these businesses, in the 90’s monopolisation was defined in the dictionary as ‘Microsoft’. Where there was a computer there was Microsoft.
And then along came Apple, they conquered music, revolutionised mobile phones (sorry to all the blackberry/ HTC/ Android phone lovers), I might be so bold as to say they made the computer industry sexy (gasp). However Apple only really dominate (controversial I know) closed information appliances with lots of third-party apps.
And then there’s Google, all roads lead to the internet, and the internet is pretty much Google.
So are we all just pawns in Google’s worldwide game of chess? Discuss…
Okay, so you’re probably wondering what on earth aliens find revolting about digital TV…?
Well, I was reading an article recently about SETI (the Search for Extra-Terrestrial Intelligence) and their ongoing conquest to prove that we are not alone. Fascinating in itself, but what really grabbed my attention is the fact that they blamed digital television for being the reason that aliens couldn’t find us and have a theory that, for similar reasons, we can’t find the aliens.
I thought this was quite interesting so dug a little deeper and thought I would share my findings with you all.
The problem is that digital TV is making Earth invisible.
The process for converting analogue to digital offers more stability, as it is less vulnerable to noise. This means that, whilst we’re happy because we get a nice viewing experience at home, it does make life very difficult for the aliens trying to find us.
In the world of analogue, a digital transmission looks like noise, and radio astronomers have to filter out noise to locate signals indicative of extra-terrestrial life. However, with the complexity of digital signal processing (DSP) to measure or filter continuous real-world analogue signals, this noise is getting crowded and indistinguishable. So, whilst sticking astronomers on a lunar observatory on the moon may help us look for ET, the Digital Switchover could be making it harder for ET to find us.
So, if you don’t want aliens to land on Earth, keep watching digital TV!
This is long overdue but I’m finally here with a new professional (I hope) blog, so to start here’s a little bit about me…
I’m a do-er, not just that but I love to experiment, if something hasn’t been done then I love to find a way of doing it and getting it done.
I’m a geek, not a closet one, no, I’m proud to be a geek. I like things that make my brain hurt and then the buzzing feeling you get when it finally sinks in.
I’m self motivated, have flair and passion and live to learn.
I like working with fun and clever people.
I don’t have an ego.
I’m honest, reliable and dependable. Whether you need me to deliver a multi faceted fully integrated campaign or get a round in without forgetting a drink, you can trust me to get the job done.
So that’s me…
A geeky blog about digital thinking, digital doing and technology 