A big part of Leadership is the ability to pivot and adapt to change. Within the creative industry change happens all around us, new ideas, emerging technologies, new skill sets, different teams, in my entire career I don’t think I’ve had two days that went the same way.
I currently help lead the digital discipline across an integrated agency that has moved rapidly from its roots in traditional advertising, to adapt to our clients needs to deliver quality integrated campaigns.
With this evolution we are seeing a new expertise blossoming in the coined value of ‘T-shaped’ people, those that have a strong vertical but can work alongside other teams and departments to see the wider context of their work. For example, my vertical is digital, but I work through ‘the line’ with traditional creative and production teams. Within the digital vertical I am working with other ‘T’s’; designers who work with tech, producers who work with writers and so on.
The success of our agency is inevitably about the ability to embrace change, being curious about what everyone around them is doing and collaborating to make it amazing.
We’re a digitally empowered nation. As an agency our clients and their audiences are smart. They can tell when the dots aren’t joined up so a blended skill set is no longer a nice to have, it’s a necessity to transformation.
The search for the best talent today is less about specialism and more about diversity. This next phase promises to be dynamic, turbulent and challenging.
The last of the dinosaurs are on their way out.