Google Social Search

One of the latest developments I’ve been exploring is Google’s Social Search feature designed to aid quick searches from within your online social circle.

The theory behind Social Search is that your online connections will likely be talking about topics more relevant to you because you’re connected with them due to shared work life or interests.

So how does it work?

Well if you’re logged in to Google, as you search for something you should see an additional search result pop up at the bottom of your results page “Results from people in your social circle.” The results will consist of things like blogs from your friends and colleagues, their website feeds, tweets and status updates.

Who’s in your circle?

At the moment Google Social Search is just that, a social search within all linked Google assets e.g. Gmail, Google chat, people in your contacts list or following you on buzz and so on. It’s not known at this stage whether it will branch out to the likes of Facebook but in theory this is great if you want to see what your friends are saying about a film you want to see or a new restaurant you want to check out.

I’d much rather take their word for it, wouldn’t you?

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